President's 2018 Sponsorship Letter

Dear APA Members:

I am writing you to offer you the opportunity to sponsor the New York Upstate Chapter of the American Planning Association (APA) website, newsletter and Spring Planners Day in 2018. Today, our 600+ members across the region represent professional planners in a wide variety of organizations. The annual website, newsletter and Spring Planners Day sponsorship offers a cost effective way for your organization to reach our professional membership and promote your services and products throughout the year.

Chapter sponsorship enables your organization to be recognized by our members in the Chapter website, annual events, and The Upstate Planner, our electronic newsletter sent to members three times annually. Last year we overhauled the website to make it more user friendly and aesthetically pleasing and user friendly. I encourage you to check it out by visiting www.nyupstateplanning.org. On average, the website receives more than 2,000 visits per month. This year, as a sponsor, your organization will be recognized by sponsorship level during the Spring Planners Day and on promotional materials used that day.

Each year, we strive to offer valuable professional development opportunities. This Fall, the Central NY Section hosted a successful Chapter conference in Syracuse. It was a condensed conference because the National APA Conference was held in NYC in May. Despite having a national conference in our home state the same year. One hundred twenty attendees took advantage of new learning opportunities at the Syracuse conference. In March, we held a Spring Planners Day at SUNY ESF in Syracuse. The one-day event included three sessions providing CM credits at a minimal cost to our members. We are actively planning events to bring planners together including a Spring Planners Day in Syracuse which will take place in March 2018 and are hosting our annual Chapter conference in Ithaca, October 3-5th.

In order to communicate these Chapter initiatives through our website and newsletter sponsorships, we need your support. I hope that you will demonstrate your commitment to the New York Upstate Chapter of APA in 2018, and consider a sponsorship. Please take a moment to look over the attached form to see which level best suits your firm. We are always looking for new ways to promote our Sponsors. If you have suggestions, we would appreciate you forwarding them to us. Furthermore, to make this process easier for you this year we have added a fillable form and the option to send payment though the Chapter’s website. We hope this will be a more efficient way for you to show your support.

If you have any further questions, please contact me or our Chapter Administrator, Jen Topa at 585-354-3214 or jen@highland-planning.com.

Sincerely,

Katie Evans
Chapter President