October 13 – Private Practice Division – Marketing Anxiety: Bragging with Aplomb – Speakers: Dan Berler, Michael Altman, Gwen Wright, Anne McBride, moderated by Deana Rhodeside
If you work in the private sector, whether as a sole practitioner or in a larger firm, you know that marketing is a fact of life. And, from a public sector perspective, you know that certain marketing approaches are impressive while others are sometimes, frankly, off-putting. While excellent past performance is perhaps the strongest marketing tool, how do planners effectively reach out to new clients and convince them that they would be the perfect choice for a project? How do you effectively communicate what do you do best? One of the ways is through the establishment of a strong “brand” that speaks to what your firm does well and how this sets you apart from your competition. Yet, determining a brand that is timely, attractive and accurately descriptive of your practice is a tall order --- one that may require the assistance of a branding specialist. Or, alternatively, are there ways to establish your brand on your own? This session will explore several different views about marketing, both from the perspective of a marketing consultant, a branding consultant and several private and public sector practitioners who have been exposed to a variety of marketing techniques over the course of their careers. Come and share your views of marketing techniques that work and don’t work for you in this interactive session focused on a very challenging part of private sector planning practice.
October 20 – Transportation Planning Division – Land Use, Mobility and Technology in Urban America – Speaker: Gabe Klein
Cities at different stages of development all grapple with managing the traditional challenges of housing, transportation, infrastructure financing, and environmental sustainability. These complexities are further compounded by rapidly changing modes of operation, new and disruptive technologies and changing expectations and demands from citizens and business. What innovations are taking place in cities these days, and how can government, business and non-profit leaders utilize this wave of change to shape a quality of life that is improved and not compromised? How can they work together vs. at cross purposes? Gabe will discuss the larger macro trends in society, address process innovation and governance, and talk about how city leaders are re-organizing their urban systems to be synergistic vs. at odds with one another and the cities goals. High return public-private partnerships, active transportation, and enhanced public space projects all play a role in the ideal city of the future.
October 27 – Economic Development Division – Nurturing your Entrepreneurial Ecosystem – Speakers: John Provo and Sarah Lyon-Hill
Through a grant from the Kauffman Foundation, Virginia Tech’s Office of Economic Development researched entrepreneurial ecosystems and the resource needs of different types of entrepreneurs, such as innovation-driven “gazelle” enterprises, lifestyle businesses, and second-stage companies. Measures and metrics that help describe the ecosystem but also reflect these different entrepreneurial types were examined within a rural context. The goal was twofold: to understand which metrics are feasible to collect for smaller regions, and to facilitate benchmarking across numerous regions. We will present findings from this study and then ask panel participants to share their own stories and reflect on the findings within the context of their own ecosystems. Questions to explore include: How have participants’ respective regions examined their own ecosystems and what measures/metrics have they found most useful to collect? How can we think more inclusively as we endeavor to strengthen our entrepreneurial ecosystems? What steps have/might we take? What role should planners and economic developers play in encouraging entrepreneurship and business growth?
Click on the title links to register. You can see the current listing of all webcasts at www.ohioplanning.org/planningwebcast.
CM credits can be claimed by looking up the sponsoring Chapter or Division as provider